{"id":3870,"date":"2020-07-05T14:44:33","date_gmt":"2020-07-05T12:44:33","guid":{"rendered":"https:\/\/the-otherside.eu\/?p=3870"},"modified":"2021-12-02T12:32:50","modified_gmt":"2021-12-02T11:32:50","slug":"sustainable-fashion","status":"publish","type":"post","link":"https:\/\/the-otherside.eu\/eng\/sustainable-fashion\/","title":{"rendered":"How to shop sustainable fashion"},"content":{"rendered":"
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<\/p>\n\t\t\t\n\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"Slide\"\n<\/rs-bg-elem>\n<\/rs-group> \n\t\t\t\t\t\t\t<\/rs-layer>Emergence of the slow fashion movement \n\t\t\t\t\t\t\t<\/h2>Did you know that 3 pairs of jeans in your wardrobe emit as much greenhouse gases as a full Boeing 737 flying for 1 hour?
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\nFashion in itself is beautiful. It\u2019s a way of creatively expressing yourself, both for the designer and the person wearing the clothes. \n\nBut many of us are tired of giving money to companies contributing to suffering, destruction and pollution. We are waking up to a new reality: one in which we show respect for everything and everyone.
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\nFor people. For animals. For the planet. \n\nAnd that\u2019s how sustainable and ethical fashion was born. \n\t\t\t\t\t\t\t<\/p>State of the fashion industry today \n\t\t\t\t\t\t\t<\/h2> \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer>With fashion standing for about 10% of the world\u2019s greenhouse gas emissions from human activities, fast fashion is one of the most polluting industries in the world. That\u2019s why slow fashion has emerged as a counter-movement, and many people wanna learn how to shop for sustainable fashion.
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\nThere are many parts of the fashion industry tearing on the world\u2019s resources:
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\n\u2022 Raw materials: Growing cotton requires enormous amounts of water (almost 3% of the total water demand in the world!)
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\n\u2022 Production: Toxic colours and chemicals are harmful to workers, and also for the environment and the end consumer
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\n\u2022 Transportation\/Shipping: Carbon dioxide emissions during transports, and plastics used in packaging
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\n\u2022 Production de masse\/Mode rapide : Les grandes marques produisent d\u2019\u00e9normes quantit\u00e9s de v\u00eatements et d\u00e9truisent les articles qui n\u2019ont pas \u00e9t\u00e9 achet\u00e9s. Les marques de luxe ne sont pas beaucoup mieux \u2013 ils br\u00fblent souvent des v\u00eatements qui restent en stock parce qu\u2019ils ne veulent pas qu\u2019ils soient port\u00e9s par les \u00ab mauvais \u00bb consommateurs, cela pourrait nuire \u00e0 la r\u00e9putation de la marque
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\n\u2022 M\u00e9thodes de production : Les m\u00e9thodes de fabrication utilis\u00e9es aboutissent \u00e0 des quantit\u00e9s de d\u00e9chets tissus et plastiques incommensurables
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\n\u2022 Washing: Every time we wash garments made of synthetic fibres, microplastics are leaking into the waters
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\n\u2022 Waste: Used garments ending up in landfill
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\n\u2022 Comportement des consommateurs : \u00ab Fast fashion \u00bb signifie que les consommateurs ach\u00e8tent et jettent \u00e0 un taux beaucoup plus \u00e9lev\u00e9 qu\u2019auparavant \u2013 c\u2019est exactement le m\u00eame mod\u00e8le de consommation que la malbouffe
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\nAlso, up to 20,000 litres goes into producing 1 kg of cotton. That gives 1 pair of jeans and 1 t-shirt.\n\nPolyester is even more common than cotton, and about twice as polluting. Since polyester isn\u2019t natural, its synthetic fibres are not biodegradable and can thus end up in oceans and harm marine life. Not cool. \n\nSynthetic fabrics also depend on petrochemical industries for their production.
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\nFurthermore, the fashion industry is the world\u2019s third largest manufacturing industry \u2013 with only electronics and automotive being bigger. A big problem in the fashion world is thus a big problem for the world.\n\nThere are many pieces to the fashion puzzle, but that also means much space for innovation and optimization. Sustainable fashion is a complex and exciting field! \n\t\t\t\t\t\t\t<\/p> \n\t\t\t\t\t\t\t<\/rs-layer>Sustainable fashion \n\t\t\t\t\t\t\t<\/rs-layer>Ethical fashion focuses on the ethical\/socio-economic aspects, such as having fair working conditions in factories. Sustainable fashion focuses more on minimizing the environmental impact throughout the entire lifecycle of a piece of clothing.
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\nSlow fashion encompasses both \u2013 from selecting materials that are good for everyone involved, to ethical conditions for workers in factories and sustainable production methods, to recycling or upcycling of used garments.
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\nOn-demand is another way to avoid massive collections: garments are only sewn upon ordering, meaning no mountains of clothes going to waste.
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\nLes jeans compostables, qui deviennent un avec mama Ga\u00efa, sont une autre innovation r\u00e9cente. Cependant, il est important de ne pas les \u00e9liminer avec les d\u00e9chets non biod\u00e9gradables, car ils finiront par s\u2019ajouter \u00e0 la d\u00e9charge de toute fa\u00e7on.
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\nLe recyclage contribue \u00e9galement \u00e0 une plan\u00e8te plus saine. On estime que 95 % des v\u00eatements qui se retrouvent dans les d\u00e9charges, pourraient \u00eatre recycl\u00e9s et utilis\u00e9s dans de nouveaux v\u00eatements, ce qui permet d\u2019\u00e9conomiser les 20 000 litres d\u2019eau n\u00e9cessaires \u00e0 la production d\u2019une tenue !
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\nAs consumers, we can contribute by being mindful around how we use our clothes. Using clothes for a longer time before we throw them away and buy new ones, always recycling clothes, and buying organic garments in high-quality, natural materials that will last longer makes both your wallet and the world happier. \n\t\t\t\t\t\t\t<\/p>by Linnea \n\t\t\t\t\t\t\t<\/rs-layer>How to Shop Sustainable Fashion \n\t\t\t\t\t\t\t<\/h2>On The Other Side, sustainability is not just something we talk about \u2013 it\u2019s something that\u2019s imprinted in our DNA. Everyone is sick of fake: we want real!
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\nThe world is experiencing significant shifts and rules are redrawn. On the other side of these major changes, something else could emerge: a better world, shaped by respect and love instead of greed and fear. We wanna contribute to that new paradigm.
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\nSustainability is present from the pens our designer Lysa uses to draw the patterns, to the non-toxic, organic materials that are gentle for the skin.
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\nThe clothes are produced exclusively for you on-demand in a responsible, ethical atelier in France, or by Lysa in her London office. \n\nWe also make sure to use recycled and locally sourced materials as much as possible.\n\nYour clothes arrive at your door packaged in reusable, recyclable packaging.
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\nThe Other Side stands for a simple and fun lifestyle. No more choosing between responsible and refreshing \u2013 you can have it all!
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\nWe want ethical and sustainable clothes to be available to everyone \u2013 that\u2019s why we offer them at an affordable price. This is possible by working with lower margins. \n\nIn alignment with this new era, we prefer to grow slowly and steadily in harmony with the Earth. \n\t\t\t\t\t\t\t<\/p> \n\t\t\t\t\t\t\t<\/rs-layer>By linnea \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer>If you wanna shop for sustainable and ethical fashion, make sure the brands are:
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\nUtilisent des mati\u00e8res respectueuses \u2013 des fibres naturelles biologiques, des fibres naturelles recycl\u00e9es, des tissus r\u00e9utilis\u00e9s ou vintage.
\nOnt des conditions \u00e9quitables pour les travailleurs et payent des salaires corrects.
\nSe distancient activement de la production de masse et de la mode rapide, en produisant de plus petites collections ou \u00e0 la demande.
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\nUne bonne r\u00e8gle de base : si tu ne vois rien sur la durabilit\u00e9 sur leur site Web, alors c\u2019est qu\u2019elles ne s'en soucient probablement pas.
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\nAnd watch out for \"greenwashing\" ! More and more brands claim to be eco-responsible by adopting certain criteria, but if you look closely they are not totally so. The secret to uncovering them is transparency: if a brand is committed, it will give all the information on the production of the clothes, on the working conditions, on the environmental impact... If a brand only gives you vague information, beware! \n\t\t\t\t\t\t\t<\/p>Wrapping it up \n\t\t\t\t\t\t\t<\/h2>The fashion industry is complex and multi-dimensional. A lot has yet to be done when it comes to sustainability \u2013 and many existing and emerging brands are determined to seal the gap between beautiful words and bold action.
\nThe shift from fast fashion into slow fashion is happening now. As conscious consumers, we have the power to vote with our dollar by deciding to support brands that care. We can also invest in clothes that will last more than one season, and make sure to recycle used garments properly.
\nL\u2019avenir de la mode durable s\u2019annonce prometteur, les consommateurs en ont assez des vieux paradigmes destructeurs et les marques s\u2019adaptent pour r\u00e9pondre \u00e0 la demande croissante. De cette fa\u00e7on, nous pouvons toujours nous habiller avec style, mais dans des v\u00eatements et des chaussures laissant une empreinte plus propre.
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\nAre you joining the revolution?!
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\n* A lifecycle analysis of Levi\u2019s 501 jeans shows that one pair of jeans produces around 33.4 kg of carbon dioxide during its entire life span. As a comparison, an average Boeing-737 emits 90 kg per hour at cruising speed. 3 pairs of jeans are as polluting as 1 hour of flying. \n\t\t\t\t\t\t\t<\/p> \n\t\t\t\t\t\t\t<\/rs-layer>The Other Side \n\t\t\t\t\t\t\t<\/h2> \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer> \n\t\t\t\t\t\t\t<\/rs-layer>\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t